How to Increase Your Website Traffic


How much traffic is enough traffic? Well, I guess the answer to this burning question is – it’s never enough! Even if you have a good amount of traffic coming to your website, there’s always room for more. But the question is how can you increase traffic on your website? Well, we have decided to help you out today! In this blog, you’ll find a list of free tools to increase website traffic. 

1.  Google Search Console

Google Search Console (formerly known as webmaster tool) is the mother of all SEO tools. The reason I say this is because GSC tracks everything that your website is going through in the background. From toxic backlinks to keywords ranking, GSC tracks it all. 

Google Search Console gives you free access to data sets like:

– Keywords that you rank for along with the SERP positions

– Your internal link architecture 

– Site architecture

– Who links to you, how many times they link to your site, and toxic links that point to your site

– Duplicate metadata and suggestions to fix it

These are just a handful of things that GSC has to offer. There’s a whole lot more that you can do on Google Search Console. Now, with all this information you can optimize your site perfectly for Google and improve your SEO. Which in turn will help you improve your website traffic. 

2.Google Analytics

Google Analytics is yet another free tool to improve website traffic. Similar to GSC, Google Analytics gives you high-quality data about your website. You can leverage it to optimize your website and improve your chances to rank on SERP. 

By using Google Analytics, you can get access to loads of useful information. Here are a few that you can leverage to improve website traffic:

– Visitors demographic

– Traffic source

– Bounce rate

– Average time on site

– Keywords

3. SE Ranking

To get website traffic, you have to research your competitors. SEO Competitor Analysis tool by Se Ranking can help you with that. You can get a comprehensive analysis of your competition which includes – where they get their traffic from, what keywords do they rank for (both in organic and paid search), number of backlinks they have and their dynamics, ad data, historical data, and even location information of their traffic. 

With the proper insight into your competitor’s organic and paid SEO strategies, you can quickly identify the gaps in their and your approaches and fill them, drawing more high-quality traffic to your pages and ranking higher. An advantage of this tool is the amount of data it provides and the easy-to-understand graphs it comes with.

What is more? SE Ranking has free SEO tools for webmasters to track domain metrics and website data that are essential to get to the top of search results.

4. GT Metrix

People tend to drop off if a website takes too long to load. And Google takes it very seriously.  Website load speed is an important ranking factor for Google. 

GT Metrix is a free tool that checks your site speed and tells you exactly what to do to decrease your page load time. You can optimize your pages accordingly to boost SEO and traffic. 

5. HubSpot’s Marketing Hub

HubSpot’s Marketing Hub is a great tool that not only helps you attract the right audience but also converts visitors into customers — all from a single powerful, easy-to-use platform.

HubSpot’s Marketing Hub helps you bring in traffic by setting up social media campaigns and publishing blog posts to attract visitors and position yourself as a thought leader. Plan your content strategy and build search authority with SEO tools that optimize your content as you type.

Even better? You can use HubSpot’s free drag-and-drop Squeeze Page Builder to build content pages that quickly leads and turn prospects into customers.

6. Google My Business

Well, we live in an era dominated by Google. So here’s yet another free tool by Google that can assist you in driving more traffic to your site. 

GMB is a free listing tool by Google that comes up on SERP when a user searches for a specific business or keywords related to a particular business type.  

For example, GMB listing can come up on search results for the following queries:

– Nirvana Medical Clinic (Business name)

– Best medical clinic near me 

Along with providing the user with information like business working hours, location, etc. it also gives a direct link to the company’s website. Hence, you can leverage this to drive loads of traffic to your site. 

7. Keywords Everywhere

Keywords Everywhere is a free extension that pulls keyword data from Google’s Keyword Planner and displays it on SERP. You can check keyword difficulty, traffic, related keywords, LSI, etc. all at one glance, and that too while searching on Google. You don’t need to open a separate tool to do your keyword research. And this saves a lot of time. 

You can always use Keywords Everywhere to improve your SEO and traffic, but remember that it pulls data from Google’s keyword planner. And Google’s Keyword Planner doesn’t always provide the most accurate data. 

Having said that, if you are wondering how to boost website traffic for free, then Keywords everywhere is a good tool to do some basic research. 

Summing Up…

There’s no doubt that the internet is an overcrowded space, but you can still cut through the clutter using the right tools and strategies. If you are just starting out then this list of the top 10 free tools to increase website traffic will come in very handy. Because most of the traffic generating tools cost a lot!

Having said that, it’s better to face the reality that you can’t get traffic to your website free of cost on a large scale. A lot of these tools have limitations in their free versions. So, if you are looking to scale up your game exponentially, look for the paid plans. You can consider Outgrow in that case.  It is one of the best-paid tools to increase website traffic.

 

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