Why Digital Presence is Important for Your Business ?

 Do you make any decisions without first putting a few keywords into your phone and reading reviews? No, I believe! Similarly, your consumers largely rely on web information to pick which brand to chose, which product to purchase, and so on.

We live in a world dominated by technology and digital devices. If you haven't jumped on the digital bandwagon yet, your company is losing money. Because of the benefits it provides, having a digital presence is crucial for a company.

Digital presence includes stuff that you have control over, such as your website and social networking handles. It may also include items over which you have no control, such as online reviews and criticism.This holds true for both web and mobile presence. 

Let us guide you through the five main reasons why your company should have a mobile and online presence. 

1. Be present, be visible

Did you know that over 91 percent of consumers included content marketing in their brand marketing strategy? Maintain your visibility.

Making oneself recognised is the first step in beginning a business. Gone are the days when your brick-and-mortar business required a loudspeaker operator to proclaim SALE SALE SALE! You must establish a brand and a name for your company, which necessitates a strong web presence.

The fact that a large portion of your target audience is reliant on mobile devices should work in your advantage. Create an engaging app or a fun internet gateway and develop methods to attract users to it.

2. Customer engagement level max 

Did you know that the first 5 hours of the day have a post engagement rate of up to 75%? Increase consumer involvement.

One of the primary advantages of going online is that you can feel the pulse of the consumer firsthand. You no longer need to spend a lot of money on buying random data about your customers. When digital marketing is done correctly, it provides excellent insight into all of your tier one client queries.

The key to your success is how you use this consumer feedback.

Digital marketing has made it much easier to maintain consistent interaction with your customers. You are constantly given the opportunity to talk directly to your consumers. You may research the patterns they favour if you are cautious enough.

For example, if the majority of consumers choose to pay using an e-wallet, offering superior e-wallet offers would increase customer loyalty. In a word, digital marketing enables a smooth flow of communication between your business and the client without the participation of any third parties.

3.  An impactful first impression

Angie Schottmuller, author of 'Three Deep Marketing,' states that people develop initial impressions in roughly 17 milliseconds. Make a lasting impression with your website.

First impressions are everything! This is an unmistakable reality. If a buyer is trying to buy a phone, regardless of how wonderful the phone is, if the brand has little to no information online, phone sales are likely to fall.

People learn about a brand/product long before they buy it. If you have a powerful and memorable web presence, the consumer will think well of you.
It increases the credibility of your brand even if you are a four-person team/start-up.

It increases the credibility of your brand even if you are a four-person team/start-up.

The benefit of moving digital is that no one really knows how many people work for a particular company. When it comes to digital presence, whether you are a one-man army or a company with 1000 workers, everyone has a level playing field.

4. Direct marketing, wait for what?

According to statistics, the ROI for direct mail advertising ranges between 18 and 20%. Why should you miss out?

Are you sick of paying distributors and depending on them to drive revenue? Why waste money on multi-level marketing when you can sell your goods straight to your customers?

This is the large ripe golden fruit that comes from having a strong internet presence. Direct marketing benefits both your brand and your customers. When there aren't mid-level distributions eating into your revenues like Pacman, your firm has an exponential scope of expansion.

Let’s get started. Contact us or give us a call +91 62380 47077 and discover how Business Catalyst can help develop an integrated PR strategy that delivers measurable business improvement.