Is Email Marketing Dead?

 You’ve probably heard the myths. Social media is replacing email. People don’t want to share their data online. Millennials don’t use email. Other marketing methods are more successful than email marketing. Email marketing is dead.


Don’t believe these myths. Nobody’s abandoning email. In spite of the rising popularity of social media, people still like to receive emails in their inboxes. Email isn’t dead, and email marketing remains one amongst the foremost cost-effective ways to succeed in consumers today.


Email isn’t dead

Email is an integral a part of most people’s lives. There are quite 5.5 billion email accounts in use worldwide, thereupon number increasing each year. Moreover, over 1/2 those email users spend anywhere from 10 to hr every week browsing marketing emails.


There are more people using email than using social media. Pew Research says that 92% of adults who are online use email. That compares to merely 79% of internet users who have a social media profile.

Email is undoubtedly more efficient than social media. Forrester Research reports that 90% of email gets delivered to the intended inbox, whereas only 2% of a company’s Facebook followers see the company’s posts in their news feeds.


Email is very important in business, with the common employee spending 13 working hours weekly with their email inbox. in step with Pew Research, six in ten American workers say email is “very important” for doing their jobs.


Email marketing isn’t dead

Just as email itself isn’t dead, neither is email marketing. In fact, email marketing remains one amongst the foremost successful and cost-effective ways to achieve customers. It’s certainly more effective—and efficient—than social media marketing.


eMarketer reports that 81% of retail professionals say email marketing could be a successful thanks to acquire new customers, compared to 51% who think the identical about social media. that produces email quite 40 times simpler for acquiring new customers than either Facebook or Twitter.


That’s due, in part, to the high number of individuals who read the emails in their inbox, compared to the low number of individuals who see your social media activity. you're 6 times more likely to urge click-throughs from an email campaign than you're from a tweet, and a message is 5 times more likely to be seen in a veryn email than in a Facebook post. consistent with a report by MarketingSherpa, 72% of these surveyed favor to receive promotional content through email, compared to only 17% preferring social media, like through their Facebook feed.


When it involves sales, the DMA reports that email marketing drives more conversions (66%) than the other channel, including social media, online search, and junk mail. the common order value from an email sale is quite 3 times more than that of social media too.

Does it really matter?

All of this suggests that email marketing not only isn’t dead, but that it’s as important as ever to your marketing mix. you'll reach more—and more targeted—customers via email than through the other marketing channel.


Unlike some “flavor of the day” marketing channels that wax and wane through the years, email consistently delivers quality results. Consumers forestall to receiving your marketing emails, with 61% welcoming such emails a minimum of once per week.

You Might also like reading https://www.businesscatalyst.digital/2022/08/01/the-complete-digital-marketing-checklist-for-small-businesses/

Perhaps that’s why email delivers such a high ROI, with a $44 return for each dollar spent. quite 1/2 all marketers say email is that the channel that generates the foremost ROI for his or her companies.


What now?

Email marketing is alive and well, and desires to be a necessary a part of your marketing mix. address Campaign Monitor to form the foremost successful email marketing campaigns using state-of-the-art planning, creation, and reporting tools.


Looking for more? learn why marketers have to stop saying “email marketing is dead.”

GET IN TOUCH

Comments

Popular posts from this blog

Email marketing for a Perfect E-mail Campaign

A BLOG ABOUT...BLOGGING?

DIY SEARCH ENGINE OPTIMIZATION