5 Reasons You Should Be Advertising on Facebook
As a modern-day marketer, i buy how easy it’s to urge wedged within the hustle and bustle of what every other marketer is doing; whether or not it’s creating videos, blogging, email marketing, search marketing, SEO, list-renting, guerrilla marketing, or maybe cold-calling your prospects, the choices are endless.
The reality is that we cannot make love all. We must choose which channels to place our heart and soul into, because if we provides a fraction of effort on each platform then the possibilities of seeing a successful return become slim.
That said, there’s one force dominating modern-day society: social media. We all know this because you (like me) likely check your Facebook, Instagram, and Twitter feeds several times each day. Well, guess what? Your customers do the identical.
This isn’t surprising, but this also doesn’t mean you must be throwing all of your spend into every social platform out there. Yet, there’s one social network that each one marketers simply cannot ignore, which is Facebook. Don’t believe me? Well, try five reasons why you must.
MORE: Does Facebook Advertising Work?
#1: Your Audience Is On Facebook
Facebook contains a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks p.a., Facebook is providing businesses with the most important advertising opportunity since search. So yes, your audience is on there somewhere — it’s just a matter of finding them (which I’ll get into in reason #3), but if you have got doubts just re-read those stats because they’re quite telling, my friend.
#2: Facebook Ads Are Cheap
Seriously, they’re practically free! Well, not quite. In fact, the explanation you wish to advertise is because getting traction from organic activity on your business page won’t yield results. Just take a glance at the graph below, which unfortunately proves that the times of organic reach are long gone; your posts just aren’t occurrence in your fans’ Facebook newsfeed:
On the intense side, Facebook ads tend to cost a fraction of what other online marketing channels cost. as an example, WordStream’s Paid Acquisition Coordinator, Brett McHale, ran a Facebook remarketing campaign for his sister’s small business and was able to reach 200 people that visited her site with just $5 per day. Pretty impressive.
If you’re strapped for cash, just make sure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend.
“It’s not a matter of what proportion Facebook costs, but how far your money will go,” says Brett. “If you go in Facebook advertising with a transparent focus and follow a straightforward strategy, the cost-efficiency of the platform will astound you.”
You Might Like to Read Our Other Blog
The graph below from Brian Carter’s Moz article really says it all. In terms of cost to achieve one thousand people, Facebook is way more cost-effective than all other channels (online and offline):
“If you spend $1 per day on Facebook ads, you’ll get ahead of 4,000 people who wouldn’t have seen you otherwise,” says Brian. “If you can’t spare $30 per month, you shouldn’t be in business.”
#3: The Targeting Capabilities of Facebook Are Exceptional
Along with a lot of different ad types, like video ads, the amount of granularity you’ll get with Facebook targeting capabilities is beyond belief to me. you’ll be able to literally target Obama or the Prime Minister of France. Whether it’s by behaviors, interests, demographics, connections, age ranges, languages, or locations, you’ll dig pretty deep with these targeting capabilities and layer them upon one another to confirm you’re getting eliminate any questionable, out-of-market clickers. the placement targeting is particularly useful for local businesses looking to advertise on Facebook.
#4: Facebook Is Effective to Push On-the-Fence Leads Down the Funnel
Still nervous? undertake remarketing on Facebook through custom audiences.
This strategy works wonders for marketers because remarketing works by targeting an audience that has already visited your site, and so is more likely to have an interest in your products or offerings at some level. If you’re already doing paid search, attempt “The Savvy Social Stalker” hack. With this method, you’ll give your PPC leads a push by remarketing to the non-converters via Facebook ads.
#5: Facebook Allows You to seek out New Qualified Leads Easily
Once you’ve found an audience that converts like thunder, you’ll be able to clone them. I kid you not! The feature is named “lookalike audiences” where you’ll be able to take a custom audience and Facebook will reach NEW people that are the same as that audience and so likely to have an interest in your business.
Lookalike audiences may be built with conversion pixels (for instance, the conversion pixels from your paid search ads!), install data from mobile apps, or just from fans of your Facebook page. you’ll also further define the scale and targeting options to confirm your lookalike audience is an accurate reflection of your target buyers.
You Might Like to Read Our Other Blog
“This approach takes the guesswork out of targeting for user acquisition, resulting in increased revenue,” says Content Marketing Manager at Nanigans, Julianna Casale. “Wine ecommerce company Club W saw a 5X increase in revenue once they ‘paired’ their video ads with Lookalike Audience target.”
If you would like to stay up and beat your competitors, follow my advice and mount up the Zuckerberg bandwagon — it isn’t bad! you’ll be able to start with these 8 Best (Free!) Facebook Ads Courses for every Learning Level.
Comments
Post a Comment