5 Digital Marketing Strategies to Consider During Covid 19 Outbreak


 With the1.3 billion Indian population instructed to stay at home to beat the coronavirus epidemic, social media has turned to be an nearly ‘ essential ’ resource, working as a lifeline for a lot of people. Be it for news, updates, gests , memes or just timepass, social platforms have come the go- to place for both information and entertainment. 

 While it's true that a lot of brands have been greatly affected by the contagion outbreak, staying positive and planning your way forward can help you steer your business through thischaos.However, take advantage of the ‘ raised online operation ’ to keep your brand on the van, If the lockdown has confined your work in numerous ways. 

 Then are some digital marketing strategies to apply during the time of Covid 19 outbreak – 

 1. Stay connected with your followership 

The whole world is now dealing with the impact of this epidemic, whether they've been infected with the contagion or not. Your followership too is now stuck at home, unfit to go out, meet musketeers or visit their favourite places. This is really a veritably small vexation if you see the larger picture, but it’s a little disturbing too. In other words, its the right time for brands to show some empathy. 

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 The crucial strategy then's to stay connected with the followership through social media, but without being pushy about deals. Engaging with the followership and keeping them streamlined and entertained can help your business gather the right attention. Hashtag challenges like the Quarantine Bingo challenge or print upload challenges can keep the followership engaged and connected. piecemeal from that, using your business to contribute some way to the indigent people in this time can also hoist your brand image while you do a lesser good for society. 

For illustration, Zomato, indeed though being an online food delivery business, has been encouraging people to have home- cooked refections through their social channels to maintain social insulation. piecemeal from that, with Zomato Feeding India, the brand is encouraging its guests to make donations to give food to diurnal bets who are likely to suffer the most with the Covid- 19 lockdown. 

 2. Consider PPC Advertisements 

 With the lockdown and people being confined to their homes, they're spending much further time in front of defenses, which brings a good occasion for brands to connect with their guests and stay ahead of the competition. 

 Research states that “ cost- per- click has known to be dropped by 6 across all verticals ” thereby reducing the quantum you need to spend as an advertiser for every announcement click. With numerous businesses having desisted their operations in this time of query, the reduced competition can help you capture more business as well as transformations. 

 3. insure to continue your SEO crusade 

Halting your SEO crusade now can prove to be mischievous for your business in the near future. Without proper content and website optimization, it would be like a freefall from the hunt machine results that can dodge a great loss to your business. 

 The contagion outbreak is most likely to fade in a many months, and as normality returns, the purchase geste 

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 of guests is also going to stabilize. Your SEO strategy now will surely have an impact on your organic hunt machine results – two months latterly. Indeed if you see your challengers breaking their SEO due to the query of the future, make sure to keep perfecting your ranking and prepare yourself for the brio- reverse. 

As people are substantially staying at home and looking only at near places for inventories and services, make sure to keep your original SEOoptimized.However, they ’re most likely to approach you first, If guests find your business in their geo region. 

 4. Add inflexibility to your business 

 It's true that every business will be affected due to the contagion outbreak and the lockdown, but chancing the right ways to connect and help your guests can keep you applicable in these times. To achieve this, you need to be flexible and work according to the current situation. For illustration, a lot of original caffs

 are offering curbside ordering or parking lot volley – to insure lower mortal contact and lesser social distance. 

 Other businesses like gymnasiums are fully shut till farther notice. still, brands like Rush Fitness are uploading home drill vids on their social channels so that their guests can continue exercising and stay fit at home. 

 With traditional marketing being stalled, digital marketing will be more in focus with people consuming further of digital content while in counterblockade – therefore making it a good time for brands to get noticed and flashed back . also, you can also partake the rearmost news, updates, preventative measures and inform guests about your hygiene practices. 

 5. Refrain from fear decision making 

 In these trying times, staying calm and making strategic business opinions is important to survive the extremity. Make sure to assay the available criteria and data before deciding your coming step. Knee haul responses will do further detriment than good. Remind yourself that the frugality isn't locked down, guests still need goods and services and they're searching online for the same. 

With work- from- home and videotape meetings, it's likely that you ’re saving up some time. This time can be employed to upgrade your digital marketing. So, if you need a website redesign, SEO inspection or modification of online strategies, now would be a good time to do it. 

 This is a delicate and grueling time for every business, but with progressive thinking and a visionary approach, you can place yourself to achieve success and flourish in the times tocome.However, leave us a communication and we ’ll get back to you soon, If you need any backing for your business or would like to know more on the way forward for your brand. 

Stay home, stay safe. 

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