WHY Digital Marketing Needed

What Is Digital Marketing

Digital marketing, also called online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. This also includes communication through text or multimedia messages.
A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same things, but there are some minor differences.

Why Is Digital Marketing Important

Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.

Types Of Digital Marketing

Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC)
Affiliate Marketing
Native Advertising
Marketing Automation
Email Marketing
Online PR
Inbound Marketing
Sponsored Content
Search Engine Marketing (SEM)
Instant Messaging Marketing

What Do Digital Marketers Do

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog. 

GET IN TOUCH

Business Catalyst
Second Floor
Beginest Harbor 5
Brigade Road, Residency Road Bangalore Karnataka 560025
Phone:+91 62380 47077


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