CONTENT MARKETING EXPLAINED
Content marketing sounds more complicated than it really is; at least at a 30,000-foot view. I was discussing content marketing with a new client, and he was not clear on what it was. In an earlier meeting with him, he had told me he came across one of our blogs some time ago. He then subscribed to our newsletter because he felt that most of the blog articles were informative and helped to explain things without trying to sell something. I explained that this is what content marketing is all about. Content marketing is the creation of content, which is informational, educational, made easy to understand but it should not be about the products and or services a company sells. Providing concrete information that is well written builds one's brand. It strengthens brand loyalty and reinforces a company’s reputation for being knowledgeable. An audience will continue to come back to learn more as you provide them with pertinent information and when the time comes to buy, you will remai...

Comments
Post a Comment