How an Indian Electronics Firm Became the World's Fifth-Largest Wearable Brand

Aman Gupta co-founded the BoAt, one of the prominent Indian electronics company situated in Delhi, in 2015. BoAt has experienced rapid development and appeal, particularly among younger audiences. BoAt now competes with market leaders like as Sony, Bose, JBL, and others. Here, we will focus on the marketing methods that have contributed to the rising popularity of BoAt.

The Marketing Strategies Are :

BoAt's initial product was earbuds, which were released in 2016. At the time, the price of branded company earbuds was quite high. So, before to launch, BoAt conducted a market survey and discovered that consumers are searching for a great product at a reasonable price without sacrificing quality. Then they released their first earphone at a low cost with a warranty.

Product Durability: BoAt concentrated on product warranties that have a positive influence on consumers so that they begin to trust their products. The corporation has progressed by establishing several service and collecting locations around the country.

Fashionable Products

The key reason for their rising popularity is its trendy design, look, and content, which primarily appeal to our country's younger generation of consumers. As a result, BoAt has formed a 15-member research and development team to discover the current trends in design and colour that consumers are yearning for.

Online Marketing

Another unique selling point of the organisation was that they mostly concentrated on internet marketing and were fairly effective at it. In fiscal year 2019-2020, they earned INR 500 crore, with internet marketing accounting for 80% of that total. As a result, they sell around 10,000 goods every day

Word of Mouth by Influencer

The brand developed several ads with the help of well-known influencers like as KL Rahul, Hardik Pandya, Rishabh Pant, Kiara Advani, Neha Kakkar, and Diljit Dosanjh. And since these advertisements were successful, Boat became a top brand in India.

The firm now wishes to broaden its user base by launching new items like as smartwatches in both the Indian and foreign markets. BoAt is dramatically increasing its user base in urban areas, forcing large firms like JBL to lower their product prices in India.

Despite having so many advantages, the main negative is that the corporation manufactures some of its items in China. The increased animosity between Sino-China relations in the previous 2-3 years may have impacted company output. However, we expect that BoAt will soon establish a manufacturing facility in India as well.

Let’s get started. Contact us or give us a call +91 62380 47077 and discover how MJSPR can help develop an integrated PR strategy that delivers measurable business improvement.

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