The first and the most inexpensive part of the fundamentals of digital marketing is SEO which stands for Search Engine Optimization. It is one of the best and simplest ways to increase a brand’s visibility.
SEO can be explained as the process of optimizing the content through the strategic use of keywords and complying with the algorithm of search engines so that during a search on Google, Bing, Yahoo, or any other search engine, they index the content and show it to the right people.
SEO is the organic way of gaining traffic. It is through the bots that Google or any other search engine uses that indexes the content. The bots crawl the web, and using various algorithms, they analyze the content index and then decide in which order the content would appear in the search results.
OnlineAdvertising
Where SEO was referred to as the inexpensive aspect of the fundamentals of digital marketing, online advertising is the paid aspect, also termed paid media. When you search on Google, let’s say free courses with certificates, at the top of the search results, you would notice some links before which the word, Ad is mentioned. This is an example of online advertising. All those ads that pop up on your screen while you are scrolling through Facebook or Instagram are also examples of paid media.
Content Marketing
To put it simply, content marketing is a strategy to target the desired audience by creating relevant content, which can be in the form of articles, videos, podcasts, or any other media meant to engage and retain an audience. It can be achieved through blogs, newsletters, emails, etc
Email Marketing
Email marketing is an easy and effective way to stay connected with existing and potential customers. Email marketing is nothing but generic mail that is used to target the audience. It can be understood as an advertisement that is aimed at garnering traffic on the website and has the highest conversion rates. Most email marketing constitutes emails that communicate new offers and coupons to spike the recipient’s interest.
There are many tools like Mailchimp that have made the job of email marketing easy. They help in generating emails and sending them to the list of potential leads.
Social Media Marketing
Using social media platforms to market a product or a service is social media marketing. It is the easiest and most effective way to connect with the target audience. We all have witnessed the power that social media holds. The impact of social media on our opinions is immense. There are millions of people on social media swaying others with their opinions, and if brands use this fact for their benefit, then that becomes social media marketing.
Pay-Per-Click
Pay-per-click is a part of paid media that is used to increase the rankings on search engines through paid means. Pay-per-click is used to improve rankings by moving on top of the search results and driving more traffic. The advertisement stays for as long it is being paid for, afterward, it won’t exist.
Mobile Marketing
How many people possess a phone? Too many are the general answer.
Mobile marketing dominates the digital landscape. It focuses on reaching the target market by means of phones or smartphones. This can be achieved through social media, text messages, email, etc
Affiliate marketing.
Affiliate marketing is getting the product promoted through another person and paying a commission to them on every sale made. It is using the reach of an individual to your own advantage. Here, the affiliate needs not to be an individual alone but can be an entity also.
The affiliate promotes the product, whether a good or service, through any medium like a Youtube video or a blog, and when anyone clicks on the link provided to them for the product, ultimately buying it, then they are compensated for it through commission.
Video Marketing
It is a proven fact that videos are more engaging than any other form of content. If you are thinking about how to market your product, this has to be on the list. Video marketing can be used to increase awareness about the product and increase traffic on the website. Video marketing also holds the potential of the video getting viral. Nowadays, many brands collaborate with influencers to create trending videos and hope for them to get viral. With the younger generation literally stuck to their phones, there is nothing better than a viral video to catch their eyes.
Audio Marketing
Audio marketing is now not limited to the realms of radio. Also, radio is not what it used to be, with the introduction of internet radio, the audience has changed, and so has the potential it holds. There are other options available now for audio marketing, like streaming an audio ad on mediums like Spotify or one of the most popular methods of a podcast. There are also smart home assistants like Ok Google and Alexa who have contributed to audio marketing.
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