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Showing posts from July, 2022

Instagram Marketing Strategy

Do your Instagram posts support your business goals? Are you looking for a better way to market your business with Instagram? In this article, you’ll discover how to improve your marketing with eight actions that will help you achieve your business objectives. 1: Plot Instagram Posts to Align With Your Marketing Plan and Goals Instagram should be an integral part of your company’s marketing plan, complementing your content, email, and other social media marketing efforts. To create an effective Instagram marketing strategy, start by going over your company’s marketing calendar and brainstorming relevant Instagram content for each initiative. Are you planning a seasonal event or a product launch? Plan Instagram content for each step of the process, from teasers to announcements to collaborations. You can map out an Instagram calendar anywhere that works for your team, on a whiteboard, spreadsheet, or collaborative platform. As you add content ideas to your marketing calendar, n...

How to Increase Your Website Traffic Without SEO

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough.  Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers!  That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic sources, changing algorithms won’t completely halt your business. You will have a toolkit full of optimization strategies to keep your business running. Diversifying your web traffic can also be helpful in cases where there’s little scope for search engine optimization (for example, podcasts).  In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again. We’ll also look at practical tips you can start using right now, so you can get back in the game if your traffic has been low for a while. Why Should You Try to Grow Traffic ...

How to Increase Your Website Traffic

How much traffic is enough traffic? Well, I guess the answer to this burning question is – it’s never enough! Even if you have a good amount of traffic coming to your website, there’s always room for more. But the question is how can you increase traffic on your website? Well, we have decided to help you out today! In this blog, you’ll find a list of  free tools to increase website traffic .  1.  Google Search Console Google Search Console (formerly known as webmaster tool) is the mother of all SEO tools. The reason I say this is because GSC tracks everything that your website is going through in the background. From toxic backlinks to keywords ranking, GSC tracks it all.  Google Search Console gives you free access to data sets like : – Keywords that you rank for along with the SERP positions – Your internal link architecture  – Site architecture – Who links to you, how many times they link to your site, and toxic links that point to your site – Duplicate ...

Business Catalyst - Google Search

Business Catalyst - Google Search https://www.google.com/search?q=Business+Catalyst&ludocid=16775219026686775861&lpsid=CIHM0ogKEICAgICu3trxCw&source=sh/x/localposts&lsig=AB86z5UUO7zCLBiwS35jBEzdupaN

The Top 5 Marketing Errors

    A strong marketing campaign will connect you with the right customers, get people talking about your company, introduce your product or service to the media, and set up your business for financial success. Thoughtless marketing, however, can do the opposite. Marketing mistakes can cost your business quite a lot in lost revenue and other expenses. In some cases, marketing errors may even cause a public relations problem. Are you making any of these five common marketing mistakes? If you are, there's still time to turn things around. Most marketing errors can be avoided with careful planning.  Lack of Research and Testing Skipping research and testing is one of the most common marketing mistakes that companies make. Market research and testing save time and money by predicting how your products and promotions will perform before you launch a single campaign. They give you a snapshot of how the public will respond to your mark...

What Do Marketers Do

    You’ve heard about marketing for a long time, and you probably even know some people in the field. But when you ask yourself, “ What do marketers do?”  the details get a little fuzzy. In a field as broad as marketing—there’s a good reason for that. The marketing job description can look 100 percent different for two professionals who share the same or similar job titles! Marketing is an expansive area of expertise that encompasses many different focus areas, skills and job descriptions. Working in a marketing position involves showcasing a company in a positive light, often by showing customers or clients why they should trust a company and purchase its goods or services. What, specifically, does a marketer do? There truly are hundreds of job descriptions. But we asked marketers to share about some of the bigger marketing categories, as well as their job descriptions, to help fire your imagination. Take a closer look at these forms of marketing to see whether you coul...

Marketing

    If someone were to ask you, “Do you know what marketing is?” you’d probably say yes, right? But when asked to  define  marketing, you might struggle. That’s okay — I would, too. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field? How do you land a marketing role, and how do you excel within one? Can you switch between marketing fields? Let me be the first to tell you that marketing is  fun . Marketing a company is essentially grabbing a bullhorn and saying, “Hey! We love this company, and here’s why you should, too!” Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do, how you can get into the marketing field, and the diff...