The Best Website for Search Engine Optimization

    As a small business, we understand the difficulties of branding. Getting your name out there and competing with big-name competitors can be a challenge. However, we at aha! believe that  a brand is a promise of an experience.  So, you need to ask yourselves, what are you bringing to the table that these other big competitors aren’t? Does your small business make customers feel like they are more of a priority? Are your products unique rather than mass-produced or do you use products from local vendors, supporting your community? Whatever it is, you need to find your angle and use that towards your brand identity. Many people tend to find comfort in small businesses and prefer them over larger ones. So, the question is, why do small businesses tend to have trouble connecting with their target audience? 10 SMALL BUSINESS BRANDING TIPS FOR 2021 # 1 KNOW WHO YOU ARE . This branding tip may sound redundant, but many companies don’t really know or even have a company c...

  Google is the king of search and an absolute necessity if you want your website to be found. Most do not know what they actually do, or how it works. Here we will try to demystify it a bit by pulling back the curtain. There is a reason that the Internet is referred to as the “web.” If you try to visualize the web it is an intricate group of links and paths. Google follows each link, from one site to another. There are three main components to Google Search: a crawler, an algorithm, and an index. Search engines like Google follow links. They follow links from one web page to another. Google consists of three major components: a crawler, an index, and an algorithm. The  crawler  literally “crawls” around the Internet every second of every day and saves an HTML version of every single web page it finds in an enormous database called the  Index . If the Crawler ever finds an updated or a new page it saves that version. How often your site is crawled will vary...

  Content marketing sounds more complicated than it really is; at least at a 30,000-foot view. I was discussing content marketing with a new client, and he was not clear on what it was. In an earlier meeting with him, he had told me he came across one of our blogs some time ago. He then subscribed to our newsletter because he felt that most of the blog articles were informative and helped to explain things without trying to sell something. I explained that this is what content marketing is all about. Content marketing is the creation of content, which is informational, educational, made easy to understand but it should not be about the products and or services a company sells. Providing concrete information that is well written builds one's brand. It strengthens brand loyalty and reinforces a company’s reputation for being knowledgeable. An audience will continue to come back to learn more as you provide them with pertinent information and when the time comes to buy, you will remai...

  As Google continues to make numerous updates, businesses and users are constantly wondering how their core web vitals are performing. Yet even more users do not even know what core vitals are.   LET’S START FROM THE BEGINNING: WHAT ARE WEB VITALS? Web Vitals were started by Google to improve user experience. It allows businesses and developers to see how their website measures and compares to other websites by zeroing in on core metrics. Google has various amount of resources and ways to view data to see how their website is performing. However, all these resources can sometimes be complicated and overwhelming. That’s why streamlining the information into three key metrics allows the website owner to see what to prioritize in terms of improvement. Plus, at the end of the day, the goal is always to improve user experience, so wouldn’t it make sense for Google to focus on metrics that do just that? THE CORE WEB VITALS These key metrics, or core web vitals, are applicable to al...

    A DEEPER DIVE INTO THE IMPORTANCE OF BLOGGING Blogging has been a great source of information and entertainment, allowing free space for people to write articles or express their viewpoints on any particular topic. The majority of websites (or at least good websites) have blogs. Many will even have a blog page where they can continually post blog updates. So, the question is if there is a bigger purpose to writing blogs?   Businesses should be routinely blogging. It will give the viewer a better experience and more information about topics related to the industry, but mainly, it will show that your website has authority. For search engine optimization (SEO) purposes, this is quite important. Showing Google that you are an authority demonstrates that your site has merit and is in competition with others that are similar. By including keywords, you are increasing the chances of your blog popping up in a Google search when a potential customer searches for those words. O...

We have all heard about a cache, usually in terms of things like a secret cache of weapons. It means placing things in storage of something that may be useful in the future. That is exactly what a browser cache is, but it stores website assets. When you visit a website, the browser takes parts of that page and stores them on your computer’s hard drive. This can include things like images, logos, pictures, HTML, and other code from that page. Basically, parts of the page that do not usually change from one site visit to the next .  This is done so that when you return to the page, these stored assets do not have to be downloaded for you to see them; they get called from your hard drive. Depending on your browser and its settings, this could be stored for up to a year. THE BENEFITS OF CACHING You Might also like to read our other  blogs When you go to a website for the first time your computer communicates with the server hosting the website. The HTML is downloaded; this is the ...

  Summer is finally approaching and it’s obvious that everyone is excited. This summer is particularly special because places are beginning to open again. We are finally seeing the light at the end of a very long, dark tunnel! People are eager to get out, visit family, go to the beach, take a day trip, book a hotel, or perhaps try new a restaurant, which means that everyone will be looking for reviews. Most often before trying a new place many will look it up on Google or Yelp and see how previous customers reacted to the business. Therefore, it’s very important, now more than ever, to make sure you have reviews on several different platforms. These reviews should be positive, and current. As a business owner, you should be keeping track of your reviews and encouraging new customers to publish reviews for you. This can all be done easily through reputation management. WHAT IS REPUTATION MANAGEMENT? Reputation management is a tool used to streamline review data while seeking ou...

    Social Media has become an essential and addicting conglomerate for individuals, businesses, groups, and organizations to share aspects of their lives. Through a multitude of different platforms, people can share every detail - from big life milestones, such as weddings or the birth of their children, to trivial details, such as where they ate their last meal and why the appetizer was or wasn’t good. This can become quite overwhelming, especially for businesses. As an individual, you can choose to not post often, not follow many people, not engage in certain platforms, and even just take a break from it all together. However, businesses do not have the same luxury. While they can technically do all those things, businesses worry that doing so may harm them and give their competitors an advantage. Therefore, they are forced to continue to keep up with it all. They follow many people and some key organizations. They may even look at similar organizations to follow some of th...

  Geofencing is when we create a geographic area that will target mobile users (that have location services turned on). When these users enter the targeted area, they are pinged and eligible to be served an ad. This helps reach customers of competitors and new clients who are looking for a product or service like yours. You can digitally set up target zones throughout our geofencing map, marking competitor locations, popular destinations, tradeshows, and wherever else consumers may be visiting. By drawing a digital fence around their building, you’ll be able to target mobile devices that enter the designated area. The audience is collected by our technology, and they will be served display ads while in the geofenced area and for up to 30-days after leaving the geofenced area. This changes the marking from having to find new customers to having them come to you. LOCAL ADS FOR SMALL BUSINESS You Might also like to read our other  blogs If you have a small, local restaurant ...

    If you were to ask someone if customer loyalty was important for the growth and wellbeing of a business, they would most likely say yes without any hesitation. Customer Lifetime Value has been taught to be a vital source of revenue for a business, considering you do not have to work as hard to gain additional business from someone that is already had a positive experience with your company.  The goal is to keep customers happy and continue to entice them to increase their spending with the business. You can do this through advertising, deals, and promotions. Although this seems like common knowledge, many business owners tend to neglect customer loyalty. They either assume not much work needs to be done to keep customer lifetime value high, or they become too consumed with trying to obtain new customers that they forget the old ones. No matter what the case may be, it is clear that customer loyalty is an integral part of a business’s growth. More businesses,...

  Search Engine Optimization (SEO) is arguably the most essential service a marketer can provide. Although all advertising and marketing techniques are beneficial, in the age of the internet, everyone needs a website and a good one at that. The website should be aesthetically pleasing, easy to navigate, and optimized correctly with embedded keywords. But just having a website is not enough. People need to be able to find your site when they are searching for the products or services that you offer.  You Might also like to read our other  blogs Every business/industry has certain advertising services that are very helpful to them and some that aren't. However, all businesses and industries could benefit from SEO. Search engine optimization allows your website to rank higher on a Google Search. A monthly plan is highly recommended to ensure that you are optimizing correctly and making sure your website comes up at the top of a Google Search. However, if that is not in your ...