The Best Website for Search Engine Optimization

  Google is the king of search and an absolute necessity if you want your website to be found. Most do not know what they actually do, or how it works. Here we will try to demystify it a bit by pulling back the curtain. There is a reason that the Internet is referred to as the “web.” If you try to visualize the web it is an intricate group of links and paths. Google follows each link, from one site to another. There are three main components to Google Search: a crawler, an algorithm, and an index. Search engines like Google follow links. They follow links from one web page to another. Google consists of three major components: a crawler, an index, and an algorithm. The  crawler  literally “crawls” around the Internet every second of every day and saves an HTML version of every single web page it finds in an enormous database called the  Index . If the Crawler ever finds an updated or a new page it saves that version. How often your site is crawled will vary...

  Content marketing sounds more complicated than it really is; at least at a 30,000-foot view. I was discussing content marketing with a new client, and he was not clear on what it was. In an earlier meeting with him, he had told me he came across one of our blogs some time ago. He then subscribed to our newsletter because he felt that most of the blog articles were informative and helped to explain things without trying to sell something. I explained that this is what content marketing is all about. Content marketing is the creation of content, which is informational, educational, made easy to understand but it should not be about the products and or services a company sells. Providing concrete information that is well written builds one's brand. It strengthens brand loyalty and reinforces a company’s reputation for being knowledgeable. An audience will continue to come back to learn more as you provide them with pertinent information and when the time comes to buy, you will remai...

  As Google continues to make numerous updates, businesses and users are constantly wondering how their core web vitals are performing. Yet even more users do not even know what core vitals are.   LET’S START FROM THE BEGINNING: WHAT ARE WEB VITALS? Web Vitals were started by Google to improve user experience. It allows businesses and developers to see how their website measures and compares to other websites by zeroing in on core metrics. Google has various amount of resources and ways to view data to see how their website is performing. However, all these resources can sometimes be complicated and overwhelming. That’s why streamlining the information into three key metrics allows the website owner to see what to prioritize in terms of improvement. Plus, at the end of the day, the goal is always to improve user experience, so wouldn’t it make sense for Google to focus on metrics that do just that? THE CORE WEB VITALS These key metrics, or core web vitals, are applicable to al...

    A DEEPER DIVE INTO THE IMPORTANCE OF BLOGGING Blogging has been a great source of information and entertainment, allowing free space for people to write articles or express their viewpoints on any particular topic. The majority of websites (or at least good websites) have blogs. Many will even have a blog page where they can continually post blog updates. So, the question is if there is a bigger purpose to writing blogs?   Businesses should be routinely blogging. It will give the viewer a better experience and more information about topics related to the industry, but mainly, it will show that your website has authority. For search engine optimization (SEO) purposes, this is quite important. Showing Google that you are an authority demonstrates that your site has merit and is in competition with others that are similar. By including keywords, you are increasing the chances of your blog popping up in a Google search when a potential customer searches for those words. O...

We have all heard about a cache, usually in terms of things like a secret cache of weapons. It means placing things in storage of something that may be useful in the future. That is exactly what a browser cache is, but it stores website assets. When you visit a website, the browser takes parts of that page and stores them on your computer’s hard drive. This can include things like images, logos, pictures, HTML, and other code from that page. Basically, parts of the page that do not usually change from one site visit to the next .  This is done so that when you return to the page, these stored assets do not have to be downloaded for you to see them; they get called from your hard drive. Depending on your browser and its settings, this could be stored for up to a year. THE BENEFITS OF CACHING You Might also like to read our other  blogs When you go to a website for the first time your computer communicates with the server hosting the website. The HTML is downloaded; this is the ...

  Summer is finally approaching and it’s obvious that everyone is excited. This summer is particularly special because places are beginning to open again. We are finally seeing the light at the end of a very long, dark tunnel! People are eager to get out, visit family, go to the beach, take a day trip, book a hotel, or perhaps try new a restaurant, which means that everyone will be looking for reviews. Most often before trying a new place many will look it up on Google or Yelp and see how previous customers reacted to the business. Therefore, it’s very important, now more than ever, to make sure you have reviews on several different platforms. These reviews should be positive, and current. As a business owner, you should be keeping track of your reviews and encouraging new customers to publish reviews for you. This can all be done easily through reputation management. WHAT IS REPUTATION MANAGEMENT? Reputation management is a tool used to streamline review data while seeking ou...